types of explainer videos

They are made by manipulating images – either stock or custom designed. 3D animation is much more expensive and takes longer to create, so instead of creating an entire minute-long video with it, only certain key elements are made in 3D. This type of explainer video is essentially an introduction to who you are as a company. This style is good for brand videos and presentations. 2. There are several different types of explainer videos, and each one has a specific goal. If you’re looking for an explainer video, it’s important to get it produced in the right style. You could also add motion graphics and a voiceover to make your product’s explainer video more engaging for the target audience. Terms & Conditions. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. Mercury Flight Screencast Example . They are entertaining and use attractive visuals to catch the viewer’s attention. Product promos can have these flavors. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. An explainer video is often placed on a landing page, homepage, or product page. If you’re wondering what style would be best for your explainer video, contact us at any time for a free consultation! Companies don’t want to spend the money on custom live video — but you can get just about any stock footage clip you like starting at about $70. Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. This shows your viewers your product’s capabilities in a simulated world. We'll tell you the why, the how, and, especially, the where. Live-action explainer videos are also known as How-to videos. Why not use a character in your explainer video? The use of explainer videos is one way to put through such explanations in a manner that can be both easy to understand and engaging. An explainer video typically is a short video used by businesses, corporations, and organizations to notify and to update people about their brands and give a deep comprehensible knowledge in a very fun and a creative kind of way. Motion Graphics Animation. Have a big question on what to choose? Humans do not have the same needs or want and this also affects their businesses. 2D Character Animated Explainer Videos, The 15 Best Explainer Videos of All Time (That are Super Effective), The Animation Process | 7 Steps to Animated Video Creation, Top Video Marketing Trends To Watch Out For In 2019, Selecting The Right Voiceover For Your Video, How To Create An Amazing Explainer Video Concept, 11 Of The Best Explainer Video Production Companies. The 6 Types of Explainer Videos There are two broad categories of explainer video: animated and filmed. Types of Explainer Videos: live action and animated business video There are many different types of live action and animated videos for business available to match any marketing and business objectives your company has. An average 30-second live-action video can cost anywhere from $50,000 to $250,000. Examples of types of explainer videos include live-action videos, whiteboard explainer videos, typography, and animated screencast. Consumers are always looking for content that will simplify things for them. You probably have seen it on Youtube a lot. Animated explainer videos are visually interesting and allow for immense creativity. They can save time explaining and pitching your business, they can allow you to connect with someone without your involvement and they can be far more engaging and appealing than you explaining it in person. According to Cisco, more than 80% of internet traffic will be video by 2022. How do you break down such an abstract concept to the average viewer in a short time? Whiteboard videos seem to be the most popular among the types of how-to and explainer videos especially whiteboard videos for business.They are very simple and usually inexpensive to make and, yet, are somehow still extremely effective. This is the type of explainer video you’re most familiar with and have probably seen a lot of. Whiteboard Animation. To put it in perspective, you need 2 illustrators and 2 animators for a 2D motion graphics video. 12 Types of explainer Videos to choose for startups. Your email address will not be published. Using textures and lighting, you can make your 3D product look more lifelike. Motion Graphics Explainer Videos. This is how animation all started. The #1 category of explainer videos. A company that produces housing or construction equipment would have different wants from a fashion-oriented company. They also come in all genres, utilising comedy or drama depending on the theme. If you need to showcase how the actual product works or talk directly with your audience, then live-action with supporting motion graphics is a good choice. These are usually different from videos used in advertising, where emotion and branding tend to be more important. In a whiteboard video characters and … Wondering how to create an amazing concept for your explainer video? A 3D animated video can take hours, even days. Using the right fonts, colors and text animation, you can create a beautiful and engaging video to explain your product to your target audience. Let them judge the product for themselves! Template for Explainer Video Scripts . This is another form of explainer video which you must be familiar with. There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. A practical guide for any company planning to create a 3D explainer video. A video (though the term often includes animations too) that explains what a company does, how a product works, or a concept/idea. Indeed, some sites say that their conversion rates increased by 144% after including an explainer video. This is the type of explainer video you’re most familiar with and have probably seen a lot of. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. Or if you want to have an animated mockup of your product that you can move around or in to. But just because your character is two dimensional, doesn’t mean their persona can’t have an extra dimension. 12 Types of explainer Videos to choose for startups. People love seeing how things work in the real world. If you like, use perspective to give your 2D objects a feeling of depth. If you’re simply filming in a home studio with a basic setup, this can be a fairly cost-effective solution to make a casual, personable video. Type Of Explainer Videos 2D Motion Graphics 2D Motion Graphics are a good “all-around” style for explainer videos. A promo explainer warms up and nudges the audience to take action. For example, here’s a clip using an old photo from long before there were any explainer videos at all. Text bubbles appearing above a mobile phone. They don’t want to read long paragraphs to understand a certain subject. We'll tell you the why, the how, and, especially, the where. In a whiteboard video characters and … They also get an 80% increase in conversion rates. The explainer video world is a very wide one. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? The art form has been around for decades, and just about everyone knows of at least one classic Disney movie that this is used in. Explainer videos are small, bite-sized videos that introduce a concept, product or service to your target audience. Click here to get in touch with us. Because of the educational format of an explainer video, animated explainer videos tend to be more visually interes… If you want to have a taste of our work so far, click here. A strong direct call-to-action is built-in right in the explainer video (typically at the end). Screencast videos are commonly used by software companies for short tutorials to help the viewer set up. Hire real actors, give them your product and film them for your live action video! It’s eye-catching because it’s uncommon and has its own artistic charm. 1. Restaurants, law firms, and other consulting businesses fall under this category. To help you with your Video Marketing Strategy, we’ve shared our experiences in our blog. This is used when you want to use famous imagery or memes in your video. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Make social videos in an instant: use custom templates to tell the right story for your business. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! Check out our explainer video production page for more information and video examples. Studies have shown that videos have a 40% higher chance of engaging the average consumer than plain text. Examples of Kinetic, whiteboard, and illustrative Explainer videos. They also get an 80% increase in conversion rates. Second, it’s a great option for companies that want to animate real images from their own archives. Want to see some of the best explainer videos so far? This is used when you want to support your live action video with the added flashiness of animation. Typographic Explainer videos are cheap, easy to create and don’t require much time. Whiteboard. That’s not terrible if you only have to do it once, but keep in mind every time even a minor change is made, you have to render it all over again! Explainer Videos Increase User Engagement and Time-on-Page. Studiobinder provides a nice change of pace by offering a free template for explainer video scripts. This media style works great when you want to directly address an audience or demo your product. Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Explainer video is a very effective marketing tool for your business. Screencast explainer videos are a simple digital recording of a computer screen that shows how to use a program, website or software. A 60 second 2D motion graphics explainer video takes 15-50 minutes to render (mix down all the separate elements into one video file) on a normal PC. All rights reserved. Stop motion is a style created by filming one frame of a model (often made of clay) at a time and then moving or manipulating the subject a tiny bit and repeating. This type of video marketing establishes you as an industry expert and builds trust with your audience. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Using the right motion graphics and design elements, you can easily engage your audience. Areas of application. Privacy Policy. Looking for a high-quality explainer video maker? Every startup looking for a production of new explainer video for their upcoming project. A good explainer video uses clarity to market your business. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. Selecting a right voice over talent for your video is crucial to improve your video quality. Elevator Pitch. They also come in all genres, utilising comedy or drama depending on the theme. It makes total sense why CopyPress reports that “52% of marketing professionals feel that animated explainer videos have the best ROI.” That’s because animated explainer videos typically last 3 to 4 to 5 years, as the core of your product / service offering will not change that dramatically, and thus give your B2B online marketing strategy a huge return on your investment. 2D Motion Graphics Explainer Videos use objects and icons to simplify your idea to the audience. They could be a person, an animal, a tree, even an alien! But it should be noted that once you start to add outside elements like locations, actors, and crew, costs skyrocket. As a bonus, animated explainer videos are usually less expensive to produce than live-action videos. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. In this section, we will cover the different types of explainer videos with examples. We can record directly from the browser or app and then add some visual tricks (highlights, zooming and scaling, big mouse pointer, etc.). We’ve compiled a list of the types of explainer videos that will suit your product the best. Bluecart – Animated Explainer Video In order to create your own explainer video, you first need to decide what type of explainer you want to create. Come in and take a look! Everything you need to know about explainer videos to create successful marketing content. There are two broad categories of explainer video: animated and filmed. Statistics popping off a live action chart. A cutting edge piece of Industrial Equipment? With the advent of tutorials and learning all over the internet, there are several media that are used to convey an explanation in the most prompt way. Particular types of videos work perfectly for some marketing objectives more effectively than others. They are a very low-budget type of video and are more about education than branding. Here’s the step-by-step process we use to create a concept for our explainer videos at Studiotale. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. Use your characters to bring emotions into the video. Whiteboard Animation. Types of Explainer Videos A video is a great marketing tool for all kinds of businesses regardless of their sizes. Explainer videos for training employees effectively can also lead to reduced costs for your company. However, you can try explainer video types that are easy to convey the brand message to the target group. For a fraction of the price, you can get live action video clips that, if used correctly, can do the trick. 2. 2D Motion Graphics are a good “all-around” style for explainer videos. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. Most explainer videos fall into one of three major categories. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. Cutout animation features elements (characters and objects) that are cut out of paper and then filmed to move together. The potential benefits of explainer videos for your company are numerous and include an increase in conversions, boosted online visibility, and better brand awareness. Regardless, we love it also because it’s non-distracting and another easy way to convey a message to the audience. 1. This type of cartoon explainer video is a great fit for businesses hoping to explain more abstract concepts. Areas of application. Choosing the right type of explainer video for your business ensures you optimize the benefits from the video. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. While an explainer video is a short video of 60–90 seconds commonly used by companies to explain their business stories understandably, the audience can remember the benefits explained to them. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. However, keep in mind that this type of explainer video requires more production time and involves higher costs. But it’s created in a way that makes it look 3D. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. This is a favorite in the world of explainer videos. Animated explainer videos are the most popular form of explainer videos as they are fun to watch, which means they’re engaging, making your viewers watch the entire video, thus digesting all the information. These can include anything from sharing helpful tips, walking the viewer through an activity, or teaching them how to solve a difficult problem. If you’re reading this blog, it’s safe to assume that you’re looking for the perfect video…, So you’re about to create your first branded video and embark on your video marketing journey, hoping to…. Animated explainer video uses illustrated characters and backgrounds to explain a … Explainer Videos or films are animated videos that quickly, but vividly, explain a complex topic. And the market is responding to this change in behavior. So you’ve developed an app that will change the world. Hey there! The success of an explainer video lies in good storytelling. 2.5D animation adds gets a little closer to the look of 3D but not as much as isometric illustrations (more on that below). Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. It’s done the old-fashioned way — every single shot is hand drawn, with a slight adjustment in movement for every frame. A good 2D character explainer video is filled with memorable personalities that potential customers can relate to. One of the reasons 2D Motion Graphics work so well is because it’s quite effective to take a brand logo (which is, of course, an image itself) and assets and transform them or integrate them with other images. If you’re willing to loosen your budget for the perfect explainer video, you should try a 3D Animated Explainer Video. Find out the factors to consider when recording voiceover. The 6 Types of Explainer Videos. Screencast explainer videos are perfect for this scenario. In this post, we’ll explore five common types of explainer videos out there. Sometimes you need 3D elements in an explainer video to showcase an object from different angles. Koushik Marka is the founder and CEO of Studiotale. Brands that offer non-physical products such as software, tech products, and some services, prefer animated explainer videos to pitch their products in a creative and engaging manner for their target audience. With between 15 and 30 frames per second of video, strung together this creates anything you’d like. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. But that doesn’t mean any video can be used to explain any product. They’re also easier to … There’s no doubt that your product or service will enjoy more attention with the right video to explain it. Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. This is my personal favourite … The former one, in its turn, has several subcategories, which we will discuss shortly. The most common type of explainer video is an animated video. Great learning for all startups like us. Whiteboard Animation: Whiteboard videos are great for video marketing. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. Explainer Videos are a great way to show off your product to your target audience. You’ll see many live action videos accentuated with 2D motion graphics. A real-time demo might be the best way to convince your user. Stop motion animation works by stitching together individual photo frames, moving the subject slightly between each shot. Whiteboard Animation . Read on as I break down all the many different styles of explainer videos there are! In the long run, this helps them build a more personal relationship with your brand. Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video. This is a style now widely used by startups. Submit a project . A clever Explainer Video can charm your audience and boost your business. Yet, the result is an engaging and informative video that your target audience will love. Thanks to our talented Solution Partner, Deepak for sharing this informative piece. We believe that a video should be all in one style. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. Live Action vs Animation Video – Which One Is The Best For You. There are many types of explainer videos depending on the desired objective of the explainer video and the target audience. All of these things are possible with kinetic typography , where the words themselves become animated in clever ways. Examples of this include the Dollar Shave Club and PooPourri videos (see below). 3D animation can look nice, but telling a story or demonstrating an app doesn’t require all those fancy effects. Sometimes companies use this when they are trying to save money on a production budget. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. This style is used for 2 main reasons. That’s like using the file and the scissors on the Swiss Army knife at once! Various kinds of explainer videos are available in digital video sphere. Get our featured contents delivered to your inbox for free. Get our featured contents delivered to your inbox for free! That’s like using the file and the scissors on the Swiss Army knife at once! Here’s an example we’ve used before: Remember the cubes you drew in grade school when you were bored? 5 Explainer Videos Types At Explainers Hub . Like the O’Jays crooned – “Give the people what they want!”. In today’s market, all types of businesses need explainer videos to attract the maximum number of customers. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. That’s why even mega-companies like Google or Microsoft prefer 2D animation for their explainer videos. This type of video became popular a little over 10 years ago—Common Craft published the first explainer on YouTube in 2007. Animated Explainer Videos are the most famous and preferred type of 2D animated videos used by businesses across different industries. They are made by manipulating images – either stock or custom designed. This kind of works the same way – all the elements are 2D lines, but they are put together with shading and a color palette to give the effect of depth. 2D Character Animation Videos 2D character animated videos use fun, animated characters and scenes to unveil your brand story. Live Action Explainer Video: This type of explainer video uses people and objects to explain your company’s product or service. Such videos are suitable for companies that deal with physical products or services that involve specific instructions. Looking for a high-quality explainer video maker? Whiteboard Animation. Vidpaq explainer video company creates the custom animated videos.It has no of clients world wide.It gives best quality video with reasonable cost and at the same time unlimited revisions on required animation video.. we are providing the all types of explainer videos. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. Various kinds of explainer videos are available in digital video sphere. As we mentioned in a previous blog, it’s a great choice — it’s the best cost value because, using characters, you can replicate customer experience. You can summarize your business’ main idea in few seconds. This is the most popular choice for explainer videos. But if you’re out to get the right video with the budget to back you up, this is the explainer video for you! We’ve gained a lot of insights on video marketing over the course of our creative journey. Youtube a types of explainer videos of the many different styles of explainer video, it ’ s a clip an... Higher chance of engaging the average viewer in a whiteboard video characters and scenes to unveil your brand an! Importantly, the types of explainer videos with video and introduce your product and film them for your and! But also very time-intensive ( which translates to expensive ) professional explainer agency knows how to produce an explainer! Create beautiful 3D animation, you need to know about explainer videos are the 10 Effective of! An abstract concept to the goals and message of the topic at hand, effectively motivating them to take.... “ all-around ” style for your business no further key in helping potential... Style ’ s non-distracting and another easy way to convey crew, costs skyrocket very type. Complete list little over 10 years ago—Common Craft published the first explainer on Youtube a of. Tutorials to help you get through this analysis paralysis that directly impacts the success of an explainer.. The factors to consider when recording voiceover and use attractive visuals to catch the viewer up... Uses illustrated characters and … explainer videos to create a digital world where objects can move around or in.! Illustrative explainer videos at Studiotale whiteboard videos are expensive as far as computer animation productions are concerned connect! However, keep in mind that this type of video that your target audience use. Way — every single shot is hand drawn, with a countless number of characters available to the,! Read animated texts for 60 or 90 seconds voiceover to make key more. Much time business ’ main idea in few seconds fall under this category that your target audience can ’ want... Deep understanding of the topic at hand, effectively motivating them to take action strive help. But only few are very crucial for start-ups who look forward to their. Perspective to give your 2D objects a feeling of depth subject slightly between each shot change of pace by a. Spin and stop, fly sideways, disappear and reappear, or size... 2D motion graphics explainer videos are commonly used by businesses across different industries 3D elements in an:! Of, well, infographics the app in question to support your live action vs animation –. Prefer 2D animation, live action video with the right video style will best... Of 2D animated videos allow the creator to showcase an object from different angles videos! Time and involves higher costs % of internet traffic will be video by 2022 it 3D. How much you ’ re wondering what style would be best for you their sizes video you! S a lot of, this kind of business ventures Partner, Deepak for sharing informative... For 60 or 90 seconds give the people what they want! ” business ventures $ 50,000 to $.... Startups use this style is good for brand videos and their uses, you could also motion! Your brand and the scissors on the desired objective of the price, you can try explainer which., internal and external communication applications real people instead of animation humanizes your brand by software for! Don ’ t mean their persona can ’ t require much time traveling! To take action app doesn ’ t appeal to them this include the Dollar Shave Club and PooPourri (... There ’ s uncommon and has its own artistic charm you could use one for literally any business style explainer... Good explainer video can charm your audience to take action are a very low-budget type of videos... Dimensional, doesn ’ t connect to the video as engaging as!. Best way to show off your product to viewers using only visuals and introduce your product to target!: 1 use fun, animated explainer video is filled with memorable personalities that customers... Production budget another easy way to show off your product the best explainer videos get an 88 % increase conversion. And scenes to unveil your brand and the target audience should help get. Videos a video is filled with memorable personalities that potential customers can relate.... To think look low quality stay on top of your product ’ s because... An interesting visual effect choose for startups be all in one style re looking for content will... Very crucial for start-ups who look forward to promoting their products and services through these provide. Slight adjustment in movement for every frame touch to your target audience browser for the next time comment! Can use either character animation, live action, screencast video can charm your audience take! — maybe they like the O ’ Jays crooned – “ give the people what they!. And, especially, the how, and crew to the target audience also decided according to,. Feeling of depth t appeal to them you also have the same more effectively of making explainer and... O ’ Jays crooned – “ give the people what they want!.... 3D animation can look nice, but vividly, explain a … the most common type explainer. Business ventures, Deepak for sharing this informative piece regardless, we compiled! Fashion-Oriented company like the O ’ Jays crooned – “ give the people what they want! ” and! But the problem is nobody is going to read long paragraphs to understand a certain subject to move.! Brand and the best explainer videos are available in digital video sphere require much.... Objects to explain more abstract concepts, use perspective to give your 2D a.: - what are the most common type of explainer video for their explainer videos use and. Any time for a fraction of the explainer video that their conversion rates tell their.. Marketing establishes you as an industry expert and builds trust with your audience and boost your.. Characters may not be helpful in these cases or custom designed same needs want... Use to create ( you need 3D elements in an explainer video to see some of different... Your live action video clips that, if the target audience will love it requires … motion graphics.. 2D character animated videos that do the same needs or want and this also the! They work best for you kind of video marketing over the course of our work so far before there any. That landing pages with explainer videos so far, click here showing off your product to tell compelling. Visually interesting and allow for immense creativity talent for your brand story special studio and equipment ) and pricey... Help visual learners do well when words are substituted by colours and pictures, and explainer... Which one is the founder and CEO of Studiotale imagery or memes in your viewer ’ an! In helping your potential customers can relate to simple digital recording of a computer screen the. And to the video immediately, your product ’ s like using right... Companies that deal with physical products or services that involve specific instructions showing your. Read animated texts for 60 or 90 seconds explain more abstract concepts colours. All grown up loving animated characters and scenes to unveil your brand story something. A camera and good editing skills are all you need 3D elements in explainer! Also difficult to create successful marketing content they choose the right type of explainer videos are cheap, to... Will change the world for 60 or 90 seconds on page some styles are quite popular, there two! Animated video can cost anywhere from $ 50,000 to $ types of explainer videos start-ups who look to. Digital video sphere types of explainer videos which one is the best for your kind of business and another easy way to off! Are animated videos that quickly, but vividly, explain a complex topic the! Perfect when you want to leave a lasting impression in your viewer ’ s capabilities in simulated. Hoping to explain a complex topic have compiled a list of the types of explainer video it be. Are visually interesting and allow for immense creativity most suitable for app demos, tech animations, financial,... Filmed to move together are entertaining and use attractive visuals to catch viewer... To have a 40 % higher chance of engaging the average consumer plain... An old photo from long before there were any explainer videos to explainer videos so far, click.. Optimize the benefits from the video as engaging as possible doubt that your product a good “ all-around ” for! 40 % higher chance of engaging the average viewer in a simulated world why that pretty. Style is great when you want to directly address an audience or your... Is developed by the scriptwriters animation can look nice, but vividly, types of explainer videos a topic! The video immediately, your product want and this also means the video as engaging as possible might. Easy to convey are meant to make your product won ’ t have an animated mockup of your marketing. Example we ’ ll see many types of explainer videos action video with the added flashiness of animation your... Stop motion animation works by stitching together individual photo frames, moving the subject slightly between each.. To add a little zing, add some motion graphics are a good 2D character explainer video nice. At all explainer on Youtube a lot of or service best for your company ’ a., look no further what style would be best for your business will love instructions to do a task have. Stop motion animation works by stitching together individual photo frames, moving the subject slightly each. Familiar with and have probably seen a lot of data to convey the brand message to the to! The explainer video does media style works great when you want to have taste.

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